AOC - Dec 22 Header - Tech Age Discrimination
AOC - Dec 22 Header - Tech Age Discrimination

Avoiding age discrimination in the workplace - A guide for the technology industry

By Catherine Hawkes and Constance Moon

The UK's innovative and fast-growing tech sector has proved itself to be resilient to threats such as the Covid-19 pandemic and Brexit, yet there continues to be a lack of diversity when it comes to technology roles.

According to techUK, only 8.5% of senior leaders in UK tech are from ethnic minority groups, 16% of IT professionals are female and 9% of all IT specialists have a disability.

However, even those who have adopted diversity initiatives often overlook certain characteristics, typically age.

Ageism in tech is often unchallenged due to stereotypes of older workers not being tech savvy. There is systemic ageism in hiring practices and millennials in tech companies receive a higher proportion of promotions.

According to Visier Insights Database, the frequency of promotions in tech declines rapidly after the age of 36. The report states that the average tech worker is 5 years younger than the average non-tech worker. This is the same for the average tech manager.

"42% of tech workers are under the age of 35, compared to 40% for the labour market as a whole"

AOC - Dec 22 - Age Discrimination - Feature Image2

The multi-generational workforce

For the first time in contemporary history, there are four generations in the workforce – baby boomers, generation X, millennials and generation Z, ranging from late teens to early 80s. With conflicting backgrounds, formative life experiences and expectations of work, managing such an age-diverse workforce is not without its challenges.

However, there are many benefits to employing a team that spans multiple generations, offering unique perspectives and bringing different strengths to the table. Generational diversity can improve understanding of different audiences, problem solving, and provide learning and mentoring opportunities.

Tech is relevant to all sectors across the economy and society, from the way we work to the way we socialise and connect with others. It is crucial that the tech industry involves a diverse workforce from all ages and walks of life that represents the global tech user and brings together different insights to improve the user experience.


Age discrimination and the law

No minimum length of employment is necessary to make a claim for age discrimination. However, unlike other protected characteristics, it is possible to objectively justify direct age discrimination where an employer can show its treatment is a proportionate means of achieving a legitimate aim. An employer must show both that there is a legitimate aim such as a good business reason and that its actions are proportionate, appropriate, and necessary. An employer must balance its business need against the discriminatory effect on affected employees.

AOC - Dec 22 - Case Examples - Age Discrimination Superdry
Rachel Sunderland v Superdry PLC (June 2022)

This case concerned unconscious bias in the workplace. Ms Sunderland was an expert designer with over 30 years’ experience in the fashion industry and she joined the Superdry team as a designer in 2015. Ms Sunderland’s claim centred on complaints that Superdry failed to promote her or give her the job title of Lead Designer and overworked her, whilst recruiting and promoting younger individuals, which undermined her standing in the team.

The Employment Tribunal found that Superdry had treated Ms Sutherland unfairly because of her age and management’s assumption that her flight risk was low compared to younger employees. Superdry was ordered to pay Ms Sutherland £96,208.70 in compensation for unfair dismissal and age discrimination, to include compensation for injury to feelings and financial losses caused by the discrimination.

AOC - Dec 22 - Case Examples - Age Discrimination Selazar
Mrs L McCabe v Selazar Limited (October 2022)

In the recent case of McCabe v Selazar, a finance executive at a start-up technology business, then 55, won an age discrimination claim after her younger boss Mr Williams, then 29, told her to “calm down, don’t let the hormones get out of control”. After Mrs McCabe raised a series of concerns about how staff were being treated, Mr Williams removed her as a company director and eventually dismissed her.

The Employment Tribunal concluded that Mr Williams viewed older people as “not familiar” with the IT business and regarded Mrs McCabe as “a menopausal woman”. Mr Williams was ordered to pay Mrs McCabe £125,604.98 in compensation for injury to feelings (which amounted to £23,235.07), past and future loss, wrongful dismissal, unfair dismissal and an ACAS uplift.

AOC - Dec 22 (sub-head) Age Discrimination - Key Takeaways

Practical takeaways

Diversity and inclusion should be a key theme on an employer’s agenda.

The above cases are a helpful reminder about what employers should not do. Below are some key practical takeaways:

  1. Employers should scrutinise their promotional framework to ensure that there is not a pattern of younger employees being promoted. Employees should clearly understand what is required of them to achieve promotion.
  2. Ensure that senior managers attend regular equality and diversity discrimination training, including specific training on the menopause and the impact it has on a worker’s role. When an employee raises concerns of discrimination, be careful not to behave in a way that could amount to victimisation of that employee.
  3. Employers should ensure that managers have the skills and knowledge to support workers aged 18-80.
  4. If a worker is suffering from a disability and their performance has been impacted, employers should consider a referral to occupational health to assess what reasonable adjustments can be made to their role.
  5. Avoid stereotypes of different generations in the workplace such as older workers are “less tech savvy” as this can create tension between different generations. Where appropriate consider mentoring and reverse mentoring (where younger employees mentor older employees) to help breakdown stereotypes.


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