June 1, 2010

‘Royds solicitors and International Jewellery London join forces to create PIPR™ to promote intellectual property rights awareness’, by Stephen Welfare & Stewart Wilkinson

City solicitors Royds LLP together with the International Jewellery London ("IJL") event have created a new initiative; "Promoting Intellectual Property Rights" (PIPR™) – which will be launched at the IJL 2010 trade show at Earl’s Court on 5-8th September 2010.

The initiative will be welcome in the jewellery and fashion accessories business where original design is highly prized and particularly in need of protection. PIPR™ will highlight the value of intellectual property rights and provide a visual warning to would-be copiers of designs that IJL will not condone any form of infringing conduct at its shows. Exhibitors and visitors alike will be comforted by the pro-active stance adopted by the exhibition organisers at IJL, and the fact that specialist copyright lawyers are involved.

As well as collaborating with IJL in PIPR™, lawyers from Royds intellectual property unit attend the exhibition to provide on-the-spot advice to members of its client organisation British Jewellers’ Association under the successful "COPYWATCH" scheme. Royds’ lawyers seek to resolve any issues quickly and commercially through discussion to avoid litigation which should only be seen as a last resort.

PIPR™ – seen above is the logo symbol - will be promoted at the trade show and on materials sent to exhibitors and to visitors to raise awareness that intellectual property theft will not be tolerated.

Stephen Welfare, Head of Intellectual Property at Royds said "The jewellery sector has many small and growing businesses which rely heavily on their designs and intellectual property rights for commercial success. The PIPR™ initiative reassures them that they can protect their IP rights and that their investment in design is recognised and valued by the show organisers".

Sam Willoughby, Event Manager for International Jewellery London said "We see honest business practice as fundamental to any effective market – and IJL is no different. As well as raising awareness and promoting PIPR™ before, during and after the exhibition we will enshrine the principles in all future editions of IJL".

(The logo for PIPR is pictured above. PIPR is the trade mark of Royds LLP and Reed Exhibitions and registration is pending).

For further information, please contact:
Stephen Welfare
Partner, Royds, Head of Intellectual Property: 020 5783 1426

Sam Willoughby
Event Manager, IJL : +44 (0) 20 8910 7824

Stewart Wilkinson
Managing Partner, Head of Commercial Litigation: 020 5783 1460

Stephanie Charteris or Suzanna Hammond

PR for IJL: +44 (0) 207 630 6633
About International Jewellery London
International Jewellery London is the only dedicated UK jewellery trade event, unveiling the latest inspiring collections, contemporary and classic. IJL celebrates the most talented, innovative British and International jewellery designers, wholesalers and manufacturers.

International Jewellery London takes place at, Earls Court 2, London from 5th – 8th September 2010.  For further information please click here.

Organised by Reed Exhibitions, the world’s largest tradeshow organiser, International Jewellery London is one of 12 jewellery events around the globe.  Reed Exhibition’s worldwide expertise and knowledge of the industry yield unmatched trade events and attract thousands of jewellery buyers from around the world. For further information please click here.

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