September 1, 2014

International Jewellery London 2014

The show is staged by Reed Exhibition, our partners in intellectual property rights initiative; PIPR ®. As part of Royds’ association with the British Jewellers’ Association and our operation of the Copywatch® service, members of the Royds’ IP Unit are in attendance at IJL 2014.

Partner, Stephen Welfare, was there on Sunday as day one kicked off with seminars and catwalks beneath blue skies and bright sunshine. The move to Olympia is an unqualified success. With its impressive glass ceilings, the renovated old venue creates an atrium like airy, clean atmosphere, far more conducive to showcasing jewellery products than previously at Earls Court. Sam Willoughby, Sarah Kitley-Spencer and everyone at Reed Exhibitions are to be congratulated.

How much the change of venue and good organisation will encourage commerce at IJL will not be known until after the show of course and, even then, how this compares with the economic climate improving may never be capable of determination, but it will not do any harm, and Stephen expects business to improve on last year.

Impressing at this year’s show is Endless Jewellery, the leather charm bracelet reincarnation of former Pandora creator, Jesper Nielsen. Whether Endless Jewellery can ever replicate the success of Pandora, we do not yet know, but we wish them well. Also featuring prominently is Royds’ client, Tresor Paris. It is impressive how this brand has so quickly established itself as a mainstay exhibitor at IJL and a recognised brand on the high street. Congratulations to Royds’ client, Chrysalis Jewellery, on their Editor’s Choice Award.

IJL is not however just about big brands and the high street; it is a showcase for British design. The BJA supported Kick Start® programme gives ten UK designers, selected as talent of the future, the opportunity to exhibit on a group stand at this international event, and it is international with Hong Kong, Irish, Portuguese, South African and Sri Lankan pavilions.

By working with Reed Exhibitions and the BJA, it is to be hoped that Royds’ IP Unit can assist new as well as established British Designers to best protect their creative genius and to commercially exploit it to their benefit, and not others. When problems arise, we have the experience and knowledge to resolve them. Royds will be at IJL each day of the show, 31 August to 2 September 2014, and next week at the Autumn Fair, Birmingham NEC, 7 and 8 September 2014.

For more information and advice about intellectual property rights, contact Stephen Welfare.

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