Articles

Articles by ‘Stephen Welfare’

post  |  05:10:11

It seems that the war time exhortation to the nation to remain calm has, 70 years later, caused panic!   Shops and internet sites are awash with posters and gift items bearing the British Government iconic poster (or similar), however a dispute rages over who has legal ownership.

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post  |  01:06:11

The use of celebrities to endorse products is widespread across the globe. Images of famous people using or consuming a company’s products is thought to stimulate consumer sales. Research from America shows that people who follow a celebrity also follow brands associated with that celebrity. Think of a brand and invariably a celebrity comes to mind; Nike – Tiger Woods, Walkers Crisps – Gary Linekar, Swift Insurance – Iggy Pop and so on.

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post  |  09:02:11

I am back at Birmingham NEC once again for the International Spring Fair. I think this is my 17th year at the event and whilst I do now know my way around the halls of the NEC, I still seem to get lost driving around the Birmingham ring road?

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post  |  15:08:10

Cash flow is one of the most important aspects of running any business irrespective of the size of the organisation. A problem with cash flow is one of the biggest factors in why many businesses fail – even those that are highly profitable. Surprisingly, it is often those businesses that are growing fast that experience difficulties as their increased cash requirements temporarily outstrip their outgoings.

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